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About Us

JoeGoes was founded in Langley, British Columbia as the first branded e-commerce store of the Joe Goes Direct Group in 2013, and has now grown to become not only Canada’s largest Umbro retailer, but North America’s number one destination for the historic Umbro soccer brand.

The JoeGoes e-commerce store currently has over 1,000 Umbro products available, including premium club kits and apparel, national team jerseys, a massive soccer ball line, the most modern footwear styles and complete international collections from all over the world.

JoeGoes brings the expansive line of the world’s Authentic soccer brand right on your doorstep, offering unmatched selection, value, quick and efficient service and much, much more.

In addition to personalized shopping and individual purchases, JoeGoesSoccer gives you access to a huge range of quality soccer clothing and equipment for teams and associations of all sizes, which can be delivered to your door from our online catalogue.

Made famous by the world’s greatest players, Umbro gear will not only help you train and improve whether you are a beginner or a professional, but our exceptional value will mean you can get more for your money!  You can stay fit, socialize after the game or simply enjoy yourself wearing the premium footwear and clothing from

JoeGoes will continue to push the limits and set new standards to offer the best service possible. We will continue to expand an already vast range of footwear, sportswear, equipment and fashion pieces, at the absolutely best value in the soccer marketplace.

About the Umbro Brand

Umbro was founded in 1924 in Manchester, England by a young tailor named Harold Humphreys who believed that style was a performance advantage - if you looked smart, you played smart - a principle which remains today. Since then, the 'Double Diamond' has been worn on and off the field by some of the game's greatest players and teams - from Ballon D'Or to World Cup winners. Quality, fit and purpose have always been at the heart of Umbro's design philosophy, from the first lightweight and breathable football shirts to crafted leather football boots built for ultimate comfort.

Today, Umbro combines its rich heritage with modern football culture to craft football apparel, footwear and equipment which blends performance with style for players, teams, and fans who are as passionate about the game as we are.